Business Plan Writing Tips

Jessa Kristina
2 min readNov 6, 2020

A new business idea, no matter how great it is, is prone to failure so backing it up with a good business plan vouches to save you from unfortunate circumstances. But writing a business plan is not easy, especially if you want a quality one. You have to make sure to follow some do’s and don’ts for your content so you avoid creating just another document you are just going to file away.

Here is a list of what you should keep in mind:

1. Your audience

Never forget who you’re writing it for. First, know who you’re writing it for. Business plans are made for you to communicate and connect with your intended audience. Therefore, it is important that you write according to how they’ll understand it, and write what they want and need to know. In short, write what is relevant to them.

2. Your worth

Most importantly, your business plan should speak why your business is worth it. Showcase what makes your business special and what makes you different from all others existing in the market. Lay out your advantages. And also include how you plan to generate promising returns.

3. Your market understanding

Your business idea came up because you saw a solution to an existing problem in a certain market. Crucially, you don’t just jump in but study and understand that certain market and their behavior, and other influences. This effort of going overboard to have this knowledge is a powerful slice in your business plan.

4. Your competitors

Being able to not just identify but thoroughly know your competition is a huge advantage. This helps you make counter-strategies, improvements, and additional plans to be ahead.

5. The risks

As risks are part of the business, you should carefully list down issues that can potentially happen along with your action plan when they happen. This will prepare you for them and help protect your business.

6. Being realistic

Include infographics to provide estimates and projections in your plan. Your forecasts should be realistic, and you have to make sure that your goals are attainable.

Your business plan is your guide. So it just goes that if you have a well-written one that follows these tips somehow, you’ll have strong support for your business and you’ll be sure you to meet your goals.

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